REDA PEOPLE CAMPAIGN
"Sustainability is made of people. Reda's message is clearer than ever and in line with the trend that has become a necessity in the fashion world today: produce without waste, reduce CO2 emissions, respect the resources of the environment and workers. A goal for the historic group from Biella, specialized in the production of merino wool fabrics, which emerges in the new advertising campaign #RedaPeople". -MF Fashion
“Your Future is Our Present”
Client: Reda 1865
Agency: Rock Media
Art director: Gianluca Cantar
Producer: Mariana Padin
Photographer: Christoffer Relander
First assistant & videographer: Anders Lönnfeldt
EQ assistant: Alessandro Triulzi
Retoucher: Christoffer Relander
Time-lapse photographer: Yury Sirri
Groomer: Marta Calegari
Music composer: Bebop Studio