Earlier this year I traveled to Antwerp in Belgium to shoot for this big SPA Water campaign. To create such visuals we decided to do the double exposure effect in post-process. This is usually ideal when working on big campaigns as the process has to be more flexible.
“Belgian mineral water brand SPA has been a leading product in the world of bottled water since time immemorial. This time around, SPA has created a brand new strategy that emphasizes the celebration of life. The technique used for the new visuals is double exposure. SPA chose silhouettes of people that express a sense of ‘celebration of life’, in all different ways like joy, vitality, caring, feeling alive, curiosity,… The silhouettes are filled with water, or filled with life, as 80 percent of our body exists of water. The texture or movement of the water corresponds to the pose or expression of the silhouette”. -Initials LA
Behind the scenes images shot by Anders Lönnfeldt, my first Assistant.
Photographer: Christoffer Relander
Photographer’s Assistant 1: Ander Lönnfeldt
Photographer’s Assistant 2: Steven Ledoux
HMU: Sabine Peeters
Agency: Darwin BBDO
Post Production: Christoffer Relander
Production: Initials LA
It’s a year and half since I finished a series of work on my travel in Portugal, including this unpublished intentional double exposure.
“Miranda Donkey & Farmer Resting Under a Cork Tree” – 2014
In November, next month in Gumbostrand Konst & Form, Finland, there’ll be a debut exhibition titled “Continuum Plateau”, featuring 25 large works.