Spa Water campaign

Posted on Oct 14, 2016 in art, commercial, multiple exposure | No Comments

Earlier this year I traveled to Antwerp in Belgium to shoot for this big SPA Water campaign. To create such visuals we decided to do the double exposure effect in post-process. This is usually ideal when working on big campaigns as the process has to be more flexible.

“Belgian mineral water brand SPA has been a leading product in the world of bottled water since time immemorial. This time around, SPA has created a brand new strategy that emphasizes the celebration of life. The technique used for the new visuals is double exposure. SPA chose silhouettes of people that express a sense of ‘celebration of life’, in all different ways like joy, vitality, caring, feeling alive, curiosity,… The silhouettes are filled with water, or filled with life, as 80 percent of our body exists of water. The texture or movement of the water corresponds to the pose or expression of the silhouette”. -Initials LA

spa water campaign spa water campaign spa water campaign


Behind the scenes images shot by Anders Lönnfeldt, my first Assistant.








Mockup test during shoot


Photographer: Christoffer Relander
Photographer’s Assistant 1: Ander Lönnfeldt
Photographer’s Assistant 2: Steven Ledoux
HMU: Sabine Peeters
Agency: Darwin BBDO
Post Production: Christoffer Relander
Production: Initials LA

Upcoming debut exhibition – Continuum Plateau

Miranda Donkey & Farmer Resting Under a Cork Tree

It’s a year and half since I finished a series of work on my travel in Portugal, including this unpublished intentional double exposure.

“Miranda Donkey & Farmer Resting Under a Cork Tree” – 2014

In November, next month in Gumbostrand Konst & Form, Finland, there’ll be a debut exhibition titled “Continuum Plateau”, featuring 25 large works.


New multiple exposure portraits

Posted on May 27, 2015 in art, multiple exposure, outside, personal, portraits | No Comments

Here’s some of my latest portraits from ongoing We Are Nature project.

Full project: WAT IV


Autumn Self Portrait, double exposure


Satu, double exposure


Early Midsummer, double exposure



Cinderella, triple exposure


Albin, double exposure

an Autumn Evening, quadro exposure


Oxy, quadro exposure


Rowan Berry II, quadro exposure

on camera display

On camera display


Previously: We Are Nature Vol. I, Vol. II & Vol. III

New project: We Are Nature Vol. III

Posted on Dec 6, 2013 in art, B&W, multiple exposure, personal, portraits | No Comments

bark troll apple arboreal perfumeII


For full project and description go here!

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